For decades, Uncle Tobys had been closely associated with the greatness of Australian Olympic swimmers. We switched up this narrative to remind Aussie families that success isn’t just measured on the sports field.
We told the stories of a WAFL athlete, a Cirque du Soleil Acrobat and a Rocketeer who have achieved greatness in their own field.
GREAT GROWS HERE
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60% increase in webpage visits in Aus alone
Over 600k new social followers across APAC
Over 7000 sample orders across AUNZ
30% increase as ‘most preferred brand’
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Copywriter: Ava Frawley
Creative Director: Chris Little
Director: Justin McMillan
Photographer: Mark Clinton
Production house: Photoplay
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James Hardie