For decades, Uncle Tobys had been closely associated with the greatness of Australian Olympic swimmers. We switched up this narrative to remind Aussie families that success isn’t just measured on the sports field.

We told the stories of a WAFL athlete, a Cirque du Soleil Acrobat and a Rocketeer who have achieved greatness in their own field.

GREAT GROWS HERE

  • 60% increase in webpage visits in Aus alone

    Over 600k new social followers across APAC

    Over 7000 sample orders across AUNZ

    30% increase as ‘most preferred brand’

  • Copywriter: Ava Frawley

    Creative Director: Chris Little

    Director: Justin McMillan

    Photographer: Mark Clinton

    Production house: Photoplay

  • James Hardie