
In small country towns, everyone knows everyone. So much so, that a mere raise of an eyebrow can say a thousand words.
When it comes to speaking up against someone who is about to drink and drive, it can feel extremely awkward and uncomfortable - most of us say nothing at all. Identifying this behaviour, we aimed to equip Australian’s with a simple look to help deter their fellow community members from drink driving.
Give ‘em the look
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Copywriter: Ava Frawley
Creative Director: Jenny Mak
ECD: Gavin McLeod
Director: Scott Pickett
Photographer: Shaun Izzard
Production House: Scoundrel
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Aired on TV and VOD across rural NSW, as well as radio and digital components.
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NSW Government - Transport for NSW