In small country towns, everyone knows everyone. So much so, that a mere raise of an eyebrow can say a thousand words.

When it comes to speaking up against someone who is about to drink and drive, it can feel extremely awkward and uncomfortable - most of us say nothing at all. Understanding this behaviour, we made it easier for Australian’s to say no to drink driving by giving their community members the look.

Give ‘em the look

  • Copywriter: Ava Frawley

    Creative Director: Jenny Mak

    ECD: Gavin McLeod

    Director: Scott Pickett

    Photographer: Shaun Izzard

    Production House: Scoundrel

  • Aired on TV and VOD across rural NSW, as well as radio and digital components.

  • NSW Government - Transport for NSW