In small country towns, everyone knows everyone. So much so, that a mere raise of an eyebrow can say a thousand words.

When it comes to speaking up against someone who is about to drink and drive, it can feel extremely awkward and uncomfortable - most of us say nothing at all. Identifying this behaviour, we aimed to equip Australian’s with a simple look to help deter their fellow community members from drink driving.

Give ‘em the look

  • Copywriter: Ava Frawley

    Creative Director: Jenny Mak

    ECD: Gavin McLeod

    Director: Scott Pickett

    Photographer: Shaun Izzard

    Production House: Scoundrel

  • Aired on TV and VOD across rural NSW, as well as radio and digital components.

  • NSW Government - Transport for NSW