A category-flipping dynamic that's a first of its kind in a historically male-dominated building sector.
Particularly for women in a male-dominated industry, it’s often they don’t feel empowered or supported to have these conversations or articulate needs accurately.
Our job here was to empower our audience to be uncompromising in her home renovation journey.
It’s possible
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60% increase in webpage visits in Aus alone
Over 600k new social followers across APAC
Over 7000 sample orders across AUNZ
30% increase as ‘most preferred brand’
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Copywriter: Ava Frawley
Creative Director: Chris Little
Director: Justin McMillan
Photographer: Mark Clinton
Production house: Photoplay
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James Hardie
