Little things MAKE A
BIG difference

COVID-safe behaviours were waning, and with winter around the corner and numbers expected to surge once more, we wanted to send a gentle reminder that it’s the little things that can make a world of difference in continuing to keep NSW COVID-safe.

We showed how these little everyday items and behaviours can make a huge impact.

  • 89% actioned at least one COVID-safe behaviour 

    47% positive recall rate

    24% uptake in third vaccine

    9 in 10 agreed with our campaign message despite being resistant to COVID-19 comms

    Transliterated across 22 language as well as bespoke First Nations messaging

  • GOLD AMI Awards 2023

    Shortlisted Ciclope Asia Craft Awards 2022

  • Copywriter: Bianka Krook

    Creative Director: Andrew Hankin

    Prop Makers: Simon Ingerson / Yippee Ki-Yay

    Director: Dropbear

    Photographer: Nick Bowers

    Production House: Photoplay

    Animation+Retouching: Mat Zammit + Karl Mears

  • NSW Government - Dept of Customer Service