Google's annual Skippy's competition involves creating the most unskippable two minute TrueView ad for YouTube. Four agencies across Australia were give an identical brief for Bumble’s friend-finding mode, Bumble BFF. Our brief was to break the stigma around admitting you need a friend in a world where we are only feeling more and more lonely.

The winner is judged on YouTube’s performance metrics of view through rate, average watch time and ad recall - so we had to create something that would keep eyeballs on the screen.

BREAK EVERY EXCUSE

  • Gold Google Skippy’s 2020

    The Work Winner - Branded Content, Local Culture 2021

  • Increased brandlift by 14%

    Viewthrough rate 40% above industry average

  • Creatives: Simon Dall, Jasmin Subrata, Ava Frawley

    Creative Director: Jenny Mak

    ECD: Gavin McLeod

    Director: Newman Sorenson

  • Bumble x Google

Since we spent the whole budget on the Phantom camera, there was no money left for props. The TV was found at the tip, the electric guitar on a side street in Redfern.